Rich Entertainment is proud to present a new pre-school teleseries
that children will love and parents can trust.

Pedagogical Foundation

English is Fun is an early-learning entertainment show designed to develop conversational English ability, build literacy skills, and enhance communication confidence. The program is fun and entertaining but it is based on accepted best-practice learning techniques. The worldwide demand for English language and literacy learning is intense. We know that the foundation for strong adult literacy is established in the early years. Many experts in the United States, the UK, Australia and other English-speaking nations say there is already a crisis in school-leaver and adult literacy levels. The foundation for these skills is established in the pre-school years. These same countries have diverse language needs with high numbers of new arrivals from countries speaking languages other than English. There is also a huge interest in English learning in countries such as Japan, China, Bhutan, Russia, Czech Republic, and Mexico where the economic imperative is driving demand.

English is Fun embodies a holistic approach to learning, encouraging the young viewers to be active participants. The proven "see, listen, say" learning methodology is central to the design of the program. Children see, hear, read, and say the new words and phrases as they are introduced. Language mastery and confidence is developed through repetition and recognition.

Language skills are developed most effectively through immersion, absorption and repetition. The more exposure we have to a language, the more easily and quickly we learn it. English is Fun harnesses this natural ability for instinctive language learning.

The program also encourages language learning and literacy development as a shared family activity. Viewers of all ages will be able to build their literacy skills. This will be especially valuable to families from non-English speaking backgrounds or those with low literacy levels. English is Fun is perfectly suited to both speakers of English as a first language and speakers of languages other than English.

Familiar objects are named and simple sentences are repeated to build confidence and familiarity. This is an essential element of skills development. Key words and phrases are repeated regularly. The most popular and useful sentence structures are emphasized. Each episode ends with a colourful animated sequence that reinforces the key words and encourages viewers to celebrate their own learning achievements.

Language chunking and the repeated use of common collocations help the viewer to master these foundational sentence structures. Viewers are able to use these phrases and sentences in a correct and meaningful way without any additional understanding of grammar and syntax. Importantly, whilst the vocabulary used in English is Fun is age and learning-level appropriate it has not been 'dumbed-down' or informalised for the young audience. The dynamic qualities inherent in the English language are learned through immersion and familiarity rather than an abstract application of linguistic rules. The myriad inconsistencies and quirks of the language, such as pluralisation and contractions, are an inherent feature of conversational language. Miss Tuppy's clear enunciation ensures the audience learns correct pronunciation and usage. A few new words and new sentence structures are introduced in each episode allowing the young audience to build their literacy skills organically.

Each episode includes many opportunities for speaking practice to develop confidence and ability. Miss Tuppy warmly encourages each child personally to participate and gives generous praise for their efforts. This combination of listening, watching, and participating is the most effective way to build language and literacy skills. The character of Miss Tuppy has been created to embody the values of the program and the aspirations of its audience. Miss Tuppy is a strong, older female role model, something not always seen in children's television. Miss Tuppy gives positive reinforcement, warm encouragement, and personal praise to engage and motivate the children.

English is Fun talks directly to the interests and curiosity of the pre-school audience, enabling each viewer to make a meaningful progression towards confidence and competency. It offers goal-oriented language learning in a safe, supportive, and fun environment. The program is paced to maximise its impact with the target age group and each segment is designed to hold their interest and attention. Each episode ends with a new narrative animation that reinforces the new key words. This segment embodies the accepted "repeat, review, revise" learning methodology.

Young children are highly visual, more so today than ever before due to their exposure to screen cultures from babyhood. The visual elements of English is Fun have been designed to stimulate and enhance this emerging visual literacy. The program has a stylised and sophisticated environment with a unique look and feel. The English is Fun colour palette is sharp and vivid and does not rely on the stereotypical pre-school candy colours. The strong design elements are complemented by an intriguing sound-scape incorporating original sound effects and orchestral instrumentation.

The English is Fun production values have not been compromised because of young age of the audience; indeed, the reverse is true. The production values have been developed specifically for the pre-school audience, offering them visual stimulation and introducing them to the principles of good design.

STUDIOS 1 & 2, 37 Liddon Place Port Adelaide 5015 South Australia